Our Diamonds

PURPLE by Anki is the jewellery arm of B.Virani & Co. For over four decades, B. Virani & Co. has been a trusted establishment, specializing in the cutting and polishing of diamonds. More than 1,100 skilled craftsmen work towards producing over 200,000 diamonds every month, and each one is cut, planned, and polished to meet the highest standards of excellence. B. Virano & Co., is located in the heart of Surat, “ the diamond capitol of the world” where over 90% of the world’s diamonds (by volume) are cut and polished.

Our connection to B. Virani & Co. ensures absolute customization at the best possible price through our in-house diamond manufacturing facility. Our clients have priority access to diamonds of the highest quality at a reasonable cost. We select only the finest diamonds for our jewellery. Our gemmologists scrutinize every minute detail of each stone one-by-one, analysing size, shape, colour, and purity. Only those that meet the very highest standards are selected for inclusion.