About Us

Ankita & Jaswanti

The House of Purple is a family labour of love. Born out of the common vision and passion of Jaswanti and Ankita Virani, a mother-daughter duo, it began as a vehicle for artistic expression. In the Virani family, the art of jewelry design and diamond manufacturing are woven into their day-to-day lives through their business. Ankita and Jaswanti have developed a deep, emotional admiration for the beauty of diamonds and jewelry. They started The House of Purple as a new way for the family to express its love of diamonds and other gemstones, and through this, to create a sense of bold, spectacular beauty. Jaswanti and Ankita’s designs redefine glamour and style. They are the pinnacle of creativity and innovation, tempered by grace and refinement.

Ankita grew up in the heart of the diamond industry, and has a deep understanding of all aspects of diamond manufacturing. She is part of the family diamond manufacturing company, B.Virani & Co., and has the in-depth knowledge of the processes involved in cutting and polishing diamonds, and the skills to grade and sort polished diamonds. Her strong love for the very best stones, and her desire to create exclusive jewelry encouraged her to establish PURPLE. Appreciating and celebrating femininity, Ankita and Jaswanti fully understand their clients’ unique tastes and desires. Their designs are made to celebrate the emotions of their clients. Each piece of PURPLE jewelry reflects the love, individuality, and passion of the woman who wears it.